Pandora to start testing A.I.-powered interactive voice ads
Talking to ads may not seem like the ideal way to spend your time when you’re trying to relax to some tunes, but Pandora may soon have you doing just that. The music streaming service is planning to test interactive ads that are designed to encourage responses from listeners. So, for example, an ad describing a new smartphone could ask the listener if they want to learn more about it, or which particular feature sounds the most interesting....