HTC pool selfie advert banned because the U11 can’t dive like Tom Daley
A commercial for theHTC U11has been bannedbecause it’s not feasible for the phone to safely replicate the activity being portrayed. The advert, originally published in mid-2017, shows British Olympic diving medalist Tom Daley using the HTC U11 to take selfies of himself mid-dive, using the phone’s squeezable edges. The advert shows Daley taking selfies of multiple dives, and implies that the athlete consistently dunks the phone in the diving pool. While the HTC U11 is water-resistant, that resistance is for fresh water, andHTC admitthat the varied temperatures and chemical compositions of chlorinated pool water made it impossible to guarantee the U11 would not be harmed in real-life use....