PewDiePie knocked out of YouTube’s top 10 most-subbed channels after 12 years
As of June 2025, PewDiePie sits at #11 on the all-time leaderboard, falling behind a wave of creators riding the explosive growth of YouTube Shorts. The former king of the platform now trails behind fast-rising channels like kimpro828, a South Korean creator pulling in massive views with short-form content.
The decline marks a major shift in YouTube’s landscape. WhilePewDiePieonce ruled the site with daily uploads and meme-driven videos, his absence from the Shorts game has left him behind in the algorithm arms race.
PewDiePie finally out of YouTube’s top 10 leaderboard
PewDiePie has been semi-retired for some time. Aftermoving to Japan in 2022, he slowed down his content output and shifted his focus to personal life. A big change, seeing as he was on the platform’s top 10 chartssince 2013.
The creator explained his “retirement” in 2022, telling viewers, “I just wanna do YouTube the way I did it when I started which is for fun… So instead, I try to just focus on what’s fun about YouTube.”
Now a father and focused on his family, PewDiePie’s laid-back approach stands in contrast to today’s ultra-optimized content culture. In fact, he doesn’t have a single Short uploaded to his channel. If he did take advantage of Shorts, there’s no telling where he’d be in the leaderboard.
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It’s the end of an era, but PewDiePie’s legacy as a trailblazer remains, even as YouTube’s next generation takes the spotlight.
