Prime Hydration sales plummet despite Logan Paul & KSI’s big sponsor deals
Sales of Logan Paul and KSI’s PRIME are reportedly down almost 50% compared to last year, despite the company ramping up advertising.
Plenty of content creators have used their online success to branch out into the food and beverage spaces. There have been a few short-lived attempts at starting up new brands, butPRIMEhas arguably been the most successful of them all.
Former rivals Logan Paul and KSI launched the company back in 2022, jetting across the globe to meet fans as the drinks started releasing in different countries. They also hadresellers making big money off the PRIME drinksas they struggled to cope with the demand.
In the years since the launch, PRIME has dropped a number of new products, and sales had been rather steady. However, that has taken a bit of a turn.
PRIME sales drop 42% in last year
According to numbers from Circana Food, asreportedby Darren Rovell, PRIME’s year-to-year sales have dropped 42% compared to the same time in 2024.
Sales of PRIME are down 42% as compared to the trailing 12 months of sales at this time a year ago.(Source:@circanafood)
There was a report in late June that stated that PRIME’s UK revenue fell about 70% in the same time, but still made a profit of £312,000.
PRIME has launched a number of new flavors in the last year, including Orange Khream, Supernova, and Peso Plum. In that time, they’ve also done crossovers with the likes of IShowSpeed.
Neither KSI or Logan are seen without a PRIME bottle. The drinks feature regularly when Logan is on TV for WWE, they’re a part of his imPaulsive podcast setup, and KSI is in even WWE 2K25 wearing the PRIME bottle costume.
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They have been embroiled in a lawsuit with Lionel Messi’s Mas+over the design of the bottles,given the similarities.
