Many people think that E3 isall about the games. Fans from all over the world tune in to find out when to expect the next entry to one of their favorite franchises or uncover the mysterious project their favorite developer has been working on. But E3 is more than just press conferences and opportunities to play games. It’s also a place where developers can bring their games to life with massive decked-out booths. This year, we saw everything from the Fortnite Battle Bus to an ode to FF7 right on the showroom floor. If you missed out on the fun or want to relive it, take a look at our roundup of all the coolest booths.
The day 2#NintendoMinuteE3 Vlog is live! Today Kit & Krysta play#LuigisMansion3 and take a tour of the Nintendo booth. Stay tuned tomorrow for the final vlog of the show.pic.twitter.com/WpzHkotIa0
— Nintendo of America (@NintendoAmerica)July 12, 2025
Should I state the obvious? Nintendo stole the show at E3. Not only did the Nintendo Direct highlight a ton of awesome titles scheduled to come out this year, but its massive booth was an incredible ode to its most-anticipated games.
On one side, you’ll find bellhops in full uniform ushering you to check into the haunted hotel ofLuigi’s Mansion 3, as photo-ops with Luigi and Gooigi wait right by the front entrance. On another, trainers ready for gym battle can step into the giant stadium ofPokémon SwordandShield.
As usual, Nintendo makes it a point to bring a complete E3 experience to its fans, never skimping out on the little details and always pulling out all the stops.
#E32019is upon us!
Venture into the Capcom booth #2323 to be the first to play#Iceborne, take an epic photo with the mythical Velkhana… and this adorable Palico!
Stay tuned for live streams and poster signings with the developers! Schedule:❄️https://t.co/uiqm24SlOGpic.twitter.com/dmVSbW31M5
— Monster Hunter (@monsterhunter)July 31, 2025
Capcom has been doing really well for itself. TheResident Evil 2remake,Devil May Cry 5, andMonster Hunter: Worldhave all had great success. This is a drastic change from a few years ago, when you’d be hard-pressed not to stumble across a piece that talked at length about Capcom’s struggles. At E3 2019, the publisher celebrated its success with yet another beautifulMonster Hunter: World-themed booth.
Capcom’s booth this year was dedicated to its upcomingMHWexpansion,Iceborne. Featuring thegigantic Elderdragon Velkhanaand a winter aesthetic fit with snow-covered branches and terrain, the booth is so stunning, it’s no wonder it seconds as one gigantic photo opportunity.
In front of the gigantic Velkhana statue is a spot for fans to pose with weapons like a hammer, sword, and more. Behind the booth is an adorable scene of a cute little Palico wearing snow-appropriate armor.
Oh my glob#fortnite#E3#HereWeGoAgain#FortniteSeason9pic.twitter.com/QK2h7BLyPa
— EkcoTTV (@7fEcho)June 29, 2025
It shouldn’t surprise us thatFortnitehad a huge presence at E3 this year. The game launched and has grown exponentially, both in players and in content. The developers at Epic Games have really invested a lot into its Battle Royale mode. We’ve seen everything from a giant, roaming purple cube named Kevin to the emergence of volcanoes and snow biomes on the map. This same imaginative quirkiness showed up on the showroom floor.
The Battle Bus was parked along the side of the booth with its flame still glowing as if it had just arrived. The booth was covered from top to bottom in rainbow neon and people dressed inFortnitegarb could be found walking around with various pickaxes and dancing. OneFortnitecharacter walked inside of a bush and another could be found emoting in the corner in a Burger skin. A giant statue of a smiling banana and a dangling fish with a helmet also decorated the showroom floor.
Borderlands 3
Look who I found at E3! This is Frank from@Thingergy. He is humble, but he and his team created the objectively best larger-than-life statues ever seen at E3!#borderlands3pic.twitter.com/pAB7mZLzzc
— Randy Pitchford (@DuvalMagic)June 17, 2025
It’s hard not to love the vibrant art style and over-the-top characters of the Borderlands series. With theBorderlands 3release right around the corner, Gearbox Software and 2K Games made sure to remind fans of these things at E3 2019. Not only could banners of the psycho mask be found in a variety of art styles in the walkway leading to the South Hall, but theBorderlands 3booth was also decked out in bright neon colored Psycho art.
The most striking feature of the both, though, were the statues positioned around the booth itself. On the right side, the four new vault hunters stood in fight-ready poses, and on the left side, the Calypso Twins stood menacingly.
Square Enix
Why aren’t more people at#E3talking about the fact Square Enix built a freaking mako reactor?!?#FF7Rpic.twitter.com/T49aJcjvGx
— Sarathûn (@rikkusarah)July 18, 2025
Japanese role-playing games saw a resurgence this year at E3. This was largely thanks to two companies: Nintendo and Square Enix. Since we’ve already covered Nintendo’s booth, Square Enix deserves a shoutout as well. Beautiful cherry blossom trees fromFFXIV’supcoming expansion,Shadowbringers, decorated the center of the booth. On the left side,Final Fantasy VII Remakefans could pose in front of a pseudo-blocked-off entrance to a large Shinra building, complete with smoke pouring out from the top of a Mako Reactor. On a large screen above the showroom floor was a screen that showed theCollection of Manatrailer along with a few other titles announced duringSquare Enix’s Press Conference. And we can’t definitely can’t forget about the very patrioticMarvel’s Avengersbooth on the right.
