BuzzFeed News’ AM to DM Twitter series has extended its agreement with Twitter through the end of 2018.Image used with permission by copyright holder
For Twitter, video content has nearly doubled the numbers of daily viewers in just a year’s time, and the social network is pushing for even more, with a slew of over 30 video deals that range from cooking and politics to gaming and sports. During the Digital Content NewFronts event on April 30,Twitter announceda list of new collaborations, as well as renewals, for the platform’s original and live videos. The new list of originals doubles the number of Twitter Shows from thenetwork’s 16 options last year.
The announcement expands Twitter’s original content while also adding topics sparked by conversation on Twitter, including a show tied to #BlackTwitter and another focusing on women in politics. The content agreements span both live shows and original programming, including entertainment, lifestyle, news, sports, and gaming. While several shows are newcomers, others are deals re-inked for more time on Twitter.
“We’re not guessing, we’re listening. People tell us what they want to see with the conversations they ,” Twitter’s Global Head of Content Partnerships Kay Madati said in a statement. “In the past year, we’ve really expanded our efforts with the best publishers and content creators in the world to bring a slate of programming that reflects those diverse content interests.”
Along with listing new deals across several categories, NBC Universal will also be launching live videos and clips across several categories, including news, lifestyle and pop culture. The list of NBC Universal companies with Twitter video deals now includes NBC, NBC News, MSNBC, CNBC, Telemundo, TODAY, and E! News.
New Twitter content for entertainment and lifestyle
Twitter’s latest video deals for news
Twitter’s new shows highlighting the female voice for #HereWeAre
Four groups all signed deals for content for #HereWeAre, a Twitter initiative for highlighting female voices. Two of the deals are for new series, while one adds to an existing series and another focuses on individual documentary-style content.
Twitter expands sports coverage
Twitter expands originals on gaming
The platform also shared the launch of Live Brand Studio, a service that helps companies build live videos. The tool gives brands access to a Twitter team of experts for creating a plan from what content to share to analytics.
Digital Content NewFrontscontinues through May 4 in New York City, an event designed to connect content creators with big brands.
