The news comes at the same time as the company released a new app called Twttr that will test new formats and designs for the main Twitter app in a bid to make the social media service more user-friendly.
Twitter later said that it is indeed testing the feature as part of its work “to make Twitter more conversational,” a strategy aimed at keeping users on the service for longer, giving the company more opportunities to serve up ads as people navigate the app.
This is part of our work to make Twitter more conversationalhttps://t.co/jB4PWv3A04
— Twitter Comms (@TwitterComms)June 29, 2025
This is just the latest of multiple effortsover the yearsby Twitterto make conversationson its platform more engaging. There’s no telling how the testing of this most recent feature is going, and whether it will ever be rolled out to the entire community, though with the trial ongoing, the company is probably yet to make a final decision.
In an effort to make the design of the app easier on the eyes, thereby offering a more pleasant Twitter experience for its community of some 320 million monthly users, the company also recently launcheda new app called Twttrthat invites regular users to test new features and offer feedback to its developer team.
Participants are also encouraged to share their experiences on the main Twitter app in the hope of generating a discussion among a broader base of users, giving the company even more insight into what people think of the test features.
“Twitter is exploring new ways to make the conversations you care about easier to read, understand, and join,” the company said when it launched the Twttr app.
