YouTube is changing how ads work and users are absolutely furious
The world’s top video platform is making big changes to how ads work, but YouTube users are not happy with them at all.
On September 6,YouTubeannounced major changes to how ads will function with an assortment of modifications to existing features while giving creators less options.
Going forward, beginning in the months ahead, creators will only be able to select placing ads before or after a video. Additionally, there will no longer be options for pre-roll, post-roll, skippable and non-skippableads.
Live videos will also have a 60 second count down before an ad pops up, giving the creator the option to skip the ad if they choose.
YouTube users blast “unnecessary” changes to ads
In ablog post, Google explained that it was making these changes to “extend best practices within the creator community and optimize creator revenue,” but the response hasn’t been very positive.
Twitter/X account ‘YTAnalytics’ provided a rundown of the planned changes and there was plenty of backlash already in the comments.
YouTube is changing how Ads work:– New uploads will only have the option to have ads that appear before or after a video either On or Off– No more options for Pre-roll, Post-roll, Skippable and Non-skippable ads (mid-roll control stays the same)– New Livestream Ad…pic.twitter.com/oDcR8JXAEE
“Most of these changes seem really unnecessary,” oneslammed.
Elsewhere on X, more users weighed in, mocking Google for giving creators less control while others remained baffled by the ad changes to begin with.
“So glad we have less control. Just what we been asking for. Great job YouTube. As a creator, we want strict guidelines and limitations,” onemocked.
“This sounds so anti-beneficial,” wrote another. “Seems like something that will have a more favorable impact on the company than the creators – which is not the direction you wanna head in if you want to keep your creators.”
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What??? Why?? This sounds so anti-beneficial.Seems like something that will have a more favorable impact on the company than the creators – which is not the direction you wanna head in if you want to keep your creators. A healthy business knows it’s community. A corrupt one…
We’ll have to wait and see how these decisions pan out and if Google decides to double down on them or ease up on so many modifications at once.
In the meantime, keep it locked to Dexerto for the latest on YouTube,streaming, and more.
