YouTube is testing a cheaper “limited” ad plan after jacking up Premium prices
YouTube users looking for fewer ads without paying for a full-price Premium subscription could be in luck thanks to a new plan in the works.
In July, the site cracked down against ad blockers with a new featuredesigned to break themand followed this up byadding pause screen ads– something users had been warned was coming for years.
Now, after announcing that the ad-free Premium experience would beincreasing as much as 50%in some regions come November, the Google-owned platform revealed it’s testing a cheaper alternative.
As reported byAndroid Authority, YouTube is testing a new version of Premium Lite. The plan had been removed in most countries back in 2023 and was essentially a stripped-down version of the Premium plan.
Premium Lite removed ads, but didn’t have any of the bells and whistles of traditional Premium such as background playback, YouTube Music, and download options.
The big difference seems to be that this new iteration of Premium Lite will only offer “limited ads” as opposed to removing them completely.
Users in Australianotedthat Premium Lite will cost $11.99 per month, which would save them a pretty penny compared to Premium’s $22.99/month price tag.
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There’s no word yet on whether this Lite version will expand across the globe to countries like the US and Canada, so we’ll have to wait and see whatYouTubedecides to do if this new pricing test proves to be a success.
